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FC and WOM - Web Appendix - Study 2

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Dryad2018-01-01 更新2026-04-13 收录
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Four hundred and four adults completed this study. This study followed a 2 (financial constraint vs. control) x 2 (purchase: hedonic vs. utilitarian) between-subjects design, demonstrating the robustness of the main effect across both hedonic and utilitarian purchases.

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2018-01-01
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