Expected change in marketing spend worldwide 2017, by channel

The graph shows the planned change in marketing spending according to marketing professionals worldwide as of September 2017, by channel. During the survey, 61 percent of responding marketing professionals said they would spend more on content creation in the following 12 months, while 11 percent said the same about spending on traditional advertising.

该图表展示了截至2017年9月，全球营销专业人士根据渠道对营销支出计划变更的预测。在调查期间，61%的受访营销专业人士表示，在接下来的12个月内，他们将在内容创作上增加支出，而11%的人表示将在传统广告上做出类似的增加。