Private label market share in Belgium 2017, by product category

This statistic displays the private label market share in Belgium in 2017, by product category. In 2017, approximately 35 percent of the total fast moving consumer goods sold were private label products. The market share of private label products was highest in the non-food category. Of the non-food sales, nearly 37 percent were private label products. In the food category, roughly one-fourth of the total sales were private label brands.

本统计数据展示了2017年比利时私有品牌市场份额，按产品类别划分。2017年，总流通消费品销售额中约35%为私有品牌产品。私有品牌产品的市场份额在非食品类别中达到峰值。在非食品销售额中，近37%为私有品牌产品。在食品类别中，大约四分之一的总销售额来自私有品牌品牌。