STRATEGY FOR DEVELOPING THE SERVICES SECTOR AND INCREASING EMPLOYMENT

This article examines the theoretical and practical aspects of the strategy for developing the service sector and increasing employment. It highlights the role of the service sector in the economy, its importance in job creation, and modern development trends. The study focuses on digitalization, innovative services, and the support of small businesses and private entrepreneurship as key drivers of employment growth. It also emphasizes the importance of government policy, investment, and regional development in shaping the service market. The findings indicate that the comprehensive development of the service sector is a crucial factor in increasing employment and ensuring economic stability.