Health & Beauty - SAMPLE

SAMPLE - Alliant Health & Beauty audiences are sourced from brand-specific e-commerce and Twitter data; that is then used as a study group and then joined to an offline cooperative database of direct-to-consumer purchase transactions, demographics, and lifestyle information. The analysis of the combined data is used for predictive modeling to identify other households in the cooperative that have shared characteristics predicting interest and of the associated brand and products.

Samples/Tables Included:
-Cosmetics
-Shaving
-Supplements
-Skincare
-Fitness and Weight loss
-Shower/Bath

Sample Fields Included:
- 1-800-Contacts Buyer Propensity
- Body Wash
- Bodybuilding.com Buyer Propensity
- Lipstick
- M.A.C Buyer Propensity
- Moisturizer
- Jewelry and Accessories
- The Honest Company Buyer Propensity
- ULTA Buyer Propensity
- Weight Loss