eCommerce Benchmark KPIs: Household Care in Poland

In 2023, next to an add-to-cart rate of 17.2%, a cart abandonment rate of 78.7%, and a conversion rate of 3.7%, the eCommerce Benchmark KPIs for Household Care in Poland also consist of an AOV of US$28.7, a discount rate of 15.8%, and a return rate of 2.6%.

在2023年，波兰家庭护理类电子商务的基准关键绩效指标（KPI）包括：17.2%的加入购物车率、78.7%的购物车放弃率、3.7%的转化率，同时平均订单价值（AOV）为28.7美元，折扣率为15.8%，退货率为2.6%。