eCommerce Benchmark KPIs: Beverages in South Africa

In 2023, next to an add-to-cart rate of 12.9%, a cart abandonment rate of 81.3%, and a conversion rate of 2.4%, the eCommerce Benchmark KPIs for Beverages in South Africa also consist of an AOV of US$87.7, a discount rate of 8%, and a return rate of 2.2%.

于2023年，南非饮料类电子商务基准关键绩效指标（KPIs）包括12.9%的加入购物车率、81.3%的购物车放弃率、2.4%的转化率，此外，平均订单价值（AOV）为87.7美元，折扣率为8%，退货率为2.2%。