Agricultural Machinery & Equipment Wholesaling in Greece - Market Research Report (2014-2029)

Agricultural machinery requires significant capital investment, which, for many small or independent farms, is only possible because of government subsidies. Agricultural support is falling across the EU and other European countries like the UK, leading to depressed budgets for many farmers. Despite this, sales of agricultural machinery have remained strong, with farmers keen to purchase the latest lines with autonomous and precision systems integrated into the machines. The enhanced productivity of these machines has made them must-haves, boosting sales despite the strong economic headwinds facing farmers. According to CEMA, the number of tractor registrations in 2022 was the second-highest since 2017. Wholesalers’ profitability has suffered from rising operating costs and intense competition internally and from direct-to-consumer sales from manufacturers. To raise profit, wholesalers have turned to offering comprehensive value-added services like financing options and technical support. Over the five years through 2024, agricultural machinery and equipment wholesaling revenue is forecast to dip at a compound annual rate of 1.3% to reach €119.5 billion, including a projected decline of 2.8% in 2024.

农业机械领域需投入巨额资本，对于众多小型或独立农场而言，若无政府补贴，此类投资几无可能。欧盟及其他欧洲国家如英国，农业支持政策正逐渐减少，导致众多农民预算受到抑制。然而，农业机械的销售却依旧强劲，农民们热切地购买集成了自主和精密系统的最新机型。这些机械的高效生产性能使其成为必备之选，从而在面临农民所面临的严峻经济逆境中，依然推动了销售的增长。根据CEMA的数据，2022年的拖拉机登记数量为自2017年以来的第二高。批发商的盈利能力受到不断上升的运营成本以及来自制造商直接面向消费者销售的内部竞争和外部竞争的严重影响。为了提升利润，批发商已转向提供诸如融资选项和技术支持等全面增值服务。在2024年之前五年期间，农业机械和设备批发收入预计将以1.3%的复合年增长率下降，达到1195亿欧元，其中预计2024年将下降2.8%。