People Data | Global coverage with 900 Million+ device profiles

People data is our proprietary mobile user dataset that links anonymous IDs to multiple attributes related to demographics, device ownership, audience segments, key locations, and more. This enables our partner brands to get a holistic view of a consumer based on their persona and be able to instantly gain actionable insights.
Record Count:900 Million+

People Data Reach:
Our data reach represents the total number of counts available within various categories and comprises attributes such as user demographics, anonymous id, device details, location, affluence, interests, traveled countries, and so on.

Data Export Methodology:
Since we collect data dynamically, we provide the most updated data and insights via a best-suited method on a suitable interval (daily/weekly/monthly/quarterly).

Data Attributes:
- Anonymous ID
- id_type
- gender
- age
- carrier
- make
- model
- os
- os_version
- home_country
- home_geohash
- work_geohash
- device_price
- device_age
- affluence
- brands_visited
- place_categories
- geo_behaviour
- interests
- travelled_countries

搜集汇总

背景与挑战

背景概述

该数据集涵盖全球9亿多移动设备的匿名用户档案，包含人口统计、设备信息、地理位置、消费能力及兴趣偏好等多维度属性。数据支持按需动态更新，可通过每日/每周/每月/季度等周期获取最新洞察。