eCommerce Benchmark KPIs: Household Care in the Netherlands

In 2023, next to an add-to-cart rate of 16%, a cart abandonment rate of 67.1%, and a conversion rate of 5.3%, the eCommerce Benchmark KPIs for Household Care in the Netherlands also consist of an AOV of US$29.4, a discount rate of 11%, and a return rate of 2.6%.

在2023年，荷兰家庭护理类电商的关键绩效指标（KPIs）中，除了16%的加入购物车率、67.1%的购物车放弃率以及5.3%的转化率外，还包括平均订单价值（AOV）为29.4美元、折扣率为11%以及退货率为2.6%。