First Party Data Insights from 25MM+ Fuel and Convenience Store Customers

PDI’s consumer first-party data encompasses **25MM+ consumers** across the US & Canada and includes key data points related to location, date, time, devices, communication preferences, and user identification information. The data is captured through the GasBuddy app community with over **6MM+ monthly active users**.

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**Key Data Measures & Dimensions**

- Member identification information (email, phone number, location)
- Account verification
- Opt-in/out rates
- Device information

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**Granularity/Customization:**

Data is available per user, showing relevant identifiers for a granular view of these customers. Data can be segmented across various dimensions such as device type, activity, opt-in and out preferences, and location. Member identification information is available upon request and can accommodate hashed/encryption functions (i.e., hashed emails).

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****THE SAMPLE DATA BELOW IS FAKE, FICTITIOUS DATA.**

搜集汇总

背景与挑战

背景概述

该数据集基于GasBuddy应用社区，覆盖了超过2500万名美国和加拿大消费者，提供包括位置、设备、通信偏好及用户身份信息在内的关键数据点。数据可按用户细分，并支持设备类型、活动、偏好和位置等多维度分析，同时可根据需求提供加密处理后的成员识别信息。