Global number of digital buyers 2014-2021

This timeline displays a forecast of the number of digital buyers worldwide from 2014 to 2021. In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016. Digital buyers worldwide – additional information Purchasing goods and services online has become a common practice among many people around the world. Some choose to make online purchases for convenience, others because of the competitive price offered by some e-commerce platforms. Digital buyers can also be influenced by a range of digital resources when shopping, such as brand emails and product reviews. Reasons to purchase aside, the number of digital buyers is on the rise. PayPal is the preferred payment method amongst online shoppers worldwide, as more than 40 percent of online shoppers affirmed using this method. The traditional credit card ranks second with a 31 percent usage rate, followed by debit cards.The range of devices with internet connections available to online shoppers allows products to be purchased almost anywhere from any device. During the last quarter of 2016, online orders which were placed from a tablet had an average value of 106.98 U.S. dollars, while orders from PC devices averaged 143.35 U.S. dollars.In the U.S., online shopping is expected to remain popular in the future, as the country is one of the leading online retail markets ranked by online shopper reach with growth projections for the next years. About 80 percent of internet users in the U.S. are expected to make at least one purchase online during the calendar year in 2019, a significant increase from 2013, when this share stood at 73 percent.

本时间轴展示了自2014年至2021年全球数字购买者的数量预测。预计到2021年，全球将有超过21.4亿人进行在线商品和服务购买，较2016年的16.6亿全球数字购买者增长了约30%。全球数字购买者——附加信息：在全球范围内，网络购物已成为众多人士的日常行为。部分人因便利性或某些电子商务平台提供的具有竞争力的价格而选择在线购物。数字购买者在购物过程中可能受到多种数字资源的影響，例如品牌电子邮件和产品评论。除购买原因之外，数字购买者的数量呈现持续增长趋势。PayPal是全球网络购物者首选的支付方式，超过40%的网络购物者确认使用此支付方法。传统信用卡以31%的使用率位居第二，其次是借记卡。可供网络购物者使用的互联网连接设备种类繁多，使得产品几乎可以在任何设备、任何地点进行购买。在2016年最后一个季度，平板电脑上下的网络订单平均价值为106.98美元，而来自个人电脑设备的订单平均价值为143.35美元。在美国，由于该国在线零售市场在在线购物者覆盖范围方面位居前列，且未来几年有增长预期，因此预计网络购物在未来将保持流行。预计到2019年日历年内，将有约80%的美国互联网用户至少进行一次在线购买，这一比例相较于2013年的73%有显著提升。