Leading social media platforms in Morocco 2023

In the third quarter of 2023, nearly 75 percent of the internet users in Morocco used Facebook each month. Instagram was the second most popular social media platform in the country, as it was used by roughly 70 percent of the people. WhatsApp and Facebook Messenger followed, with a share of 60.8 percent and 58.3 percent, respectively. Social media users keep increasingWith the rising internet penetration rate and mobile internet adoption, the use of social media has increased in Morocco in recent years. In 2022, social media users in the country amounted to around 24 million. The number grew steadily in the previous years, rising from roughly 14 million in 2017. As the most popular social media platform, Facebook accounted for about 22 million users in 2022, with the number being forecast to increase to 27 million by 2025. In comparison, approximately 10 million people actively used Instagram in 2022, and it is projected to reach 15 million in 2025. Sending messages is the primary online activityAmong the different types of social media, Moroccans regularly used instant messenger platforms, such as WhatsApp, and social networks like Facebook as of 2021. In contrast, consumer review networks and discussion forums were the least used platforms. In the same year, the most popular activities among Moroccan social media users were sending private messages, commenting on posts, liking other users’ posts, and following people. As of 2020, users in Morocco spent an average of two hours and 30 minutes per day on social media. The average time was lower than in other African countries such as Nigeria (three hours and 45 minutes) and Egypt (two hours and 50 minutes).

在2023年第三季度，摩洛哥近75%的互联网用户每月使用Facebook。Instagram作为国内最受欢迎的社交媒体平台，其使用率约为70%。WhatsApp和Facebook Messenger紧随其后，分别占据了60.8%和58.3%的市场份额。随着互联网普及率和移动互联网的采纳率的提升，近年来摩洛哥的社交媒体使用量持续增长。截至2022年，该国社交媒体用户数量约为2400万。这一数字在过去的几年中稳步上升，从2017年的约1400万增长而来。作为最受欢迎的社交媒体平台，Facebook在2022年拥有约2200万用户，预计到2025年用户数量将增至2700万。相比之下，2022年大约有1000万人活跃使用Instagram，预计到2025年将达到1500万人。在各类社交媒体中，摩洛哥人普遍使用即时通讯平台，如WhatsApp，以及社交网络如Facebook。至2021年，与消费者评价网络和讨论论坛相比，这些平台的使用率最低。同年，摩洛哥社交媒体用户最受欢迎的活动包括发送私信、评论帖子、点赞他人帖子以及关注他人。截至2020年，摩洛哥用户平均每天在社交媒体上花费2小时30分钟，这一时间平均低于尼日利亚（3小时45分钟）和埃及（2小时50分钟）等非洲其他国家。