Data for the beauty (attractiveness) assessment of mammalian species from Zoo Prague and picture characteristics

Dataset for the article named "Beauty ranking of mammalian species kept in the Prague Zoo: does beauty of animals increase the respondents’ willingness to protect them?" The set includes all raw ranking data about mammalian beauty from Czech respondents, data scoring of characteristics attributed to animals (beauty, intelligence, usefulness, dangerousness, necessity of conservation), descriptive variables characterizing the presented picture stimuli (measured morphometric data and color characteristics). mammals_dataset1.xlsx includes the mean rankings of beauty, measurement of morphology, and color characteristics of the presented picture stimuli. mammals_dataset2.xlsx includes the raw order-rankings of sets I, P and R (see the article). mammals_dataset3a_photos.xlsx includes the raw scores (Likert 1-7) for the assessment of mammalian beauty, intelligence, usefulness, dangerousness and necessity to protect the species for the set P mammals_dataset3b_illust.xlsx includes the raw scores (Likert 1-7) for the assessment of mammalian beauty, intelligence, usefulness, dangerousness and necessity to protect the species for the set I本数据集对应论文《布拉格动物园饲养哺乳动物的美感排名：动物美感是否会提升受访者的物种保护意愿？》。 本数据集涵盖捷克受访者针对哺乳动物美感的全部原始排名数据、动物相关特征评分数据（包含美感、智力、实用性、危险性、保护必要性五个维度），以及用于描述所展示图片刺激物的描述性变量（含实测形态计量学数据与色彩特征）。 mammals_dataset1.xlsx 包含所展示图片刺激物的美感平均排名、形态学测量数据与色彩特征数据。 mammals_dataset2.xlsx 包含数据集I、P、R的原始顺序排名数据（详见对应论文）。 mammals_dataset3a_photos.xlsx 包含针对数据集P中哺乳动物的美感、智力、实用性、危险性及物种保护必要性评估的原始评分数据（采用李克特（Likert）1-7分量表）。 mammals_dataset3b_illust.xlsx 包含针对数据集I中哺乳动物的美感、智力、实用性、危险性及物种保护必要性评估的原始评分数据（采用李克特（Likert）1-7分量表）。