Data for: Change or Perish: Examining the role of human capital and dynamic marketing capabilities in the tourism sector

Data set of a survey completed by marketing managers from 165 hotels based in four Gulf Cooperation Council (GCC) countries, namely, Saudi Arabia, Qatar, United Arab Emirates and Bahrain.本数据集涵盖海湾合作委员会（Gulf Cooperation Council, GCC）四个成员国——沙特阿拉伯、卡塔尔、阿拉伯联合酋长国及巴林——境内165家酒店的营销经理所完成的调查问卷数据。