List of tables for "Impact of OTT Platforms on Traditional Audio-Visual Media"
收藏DataCite Commons2025-10-10 更新2026-04-25 收录
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https://figshare.com/articles/dataset/List_of_tables_for_Impact_of_OTT_Platforms_on_Traditional_Audio-Visual_Media_/30329608/1
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<i>traditional audio-visual media in India, particularly among youth resided in Delhi, Jaipur, Faridabad and Mumbai, amid the shift from family TV viewing to personalized digital consumption accelerated by the COVID-19 pandemic. Drawing on theories such as Binge Watching, Uses and Gratifications, and Innovation Adoption, the research highlights OTT's disruption through on-demand access, binge-watching, and algorithmic personalization, projecting India's OTT audience at 601 million by 2025. The research study aimed to analyze OTT's effect on traditional platforms' viewership; It also focused to identify youth viewing preferences; and the research study also aimed to explore entertainment content consumption patterns on OTT.</i>
提供机构：
figshare
创建时间：
2025-10-10
