Integrated Marketing Communication Case Study Report of Lamborghini, Italy

This case study relates the concept of IMC to the famous supercar brand named Lamborghini which has moved out of traditional marketing scenarios and have carefully adapted to the new IMC strategies. It thus uses various mediums like social media and high-end car magazines to reach its customers proficiently. Thus, using a comparative study of various statistics over various mediums, Lamborghini aligns and synergizes every group and department to collaborate and deliver results. IMC in return provides Lamborghini with the ability to achieve consistent corporate branding through its segmented marketing media channels. The first part of the report focuses on the theoretical concept of IMC, while the latter half evaluates the brand, its strategy and its marketing techniques.