eCommerce Benchmark KPIs: Apparel in Pakistan

In 2023, next to an add-to-cart rate of 11%, a cart abandonment rate of 89.4%, and a conversion rate of 1.2%, the eCommerce Benchmark KPIs for Apparel in Pakistan also consist of an AOV of US$64.3, a discount rate of 23.5%, and a return rate of 9.9%.

截至2023年，巴基斯坦服装电商基准关键绩效指标（KPI）包括11%的加入购物车率、89.4%的购物车放弃率、1.2%的转化率，此外，平均订单价值（AOV）为64.3美元，折扣率为23.5%，退货率为9.9%。