Reasons for purchasing influencer-endorsed products APAC 2023, by country
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https://www.statista.com/statistics/1394480/apac-reasons-buying-influencer-endorsed-products-by-country/
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According to a survey conducted by Rakuten Insight in May 2023, 59 percent of South Korean respondents who had purchased an influencer-endorsed product before stated that they were convinced by the influencer's promotion.
据 Rakuten Insight 于 2023 年 5 月进行的调查，59% 的在先前购买过网红推荐产品的韩国受访者表示，他们被网红的推广所说服。
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