Design Thinking and Agile Software Development in Practice

Technology companies are under enormous pressure to become innovative. In this situation, the time that takes to reach the market for an innovative idea about a product or service is crucial. Large corporations in the IT industry like SAP, Google, IBM, Microsoft, Apple and startups acknowledge that Design Thinking—along with other approaches—is one promising avenue to become more innovative and helps to accelerate the process. This article presents a brief overview of Design Thinking as well as what, in practice, technology companies are actually implementing under the rubric of “Design Thinking” and the challenges reported on a survey conducted among professionals in this field.<br>