Digital Media Entrepreneurship: Implications for Strategic Identity Work and Knowledge Sharing of Beginning Entrepreneurs

Digital media technologies transform the ways in which entrepreneurs communicate, organize and strategize. Yet, how strategy work is practiced as a form of “mediated” engagement with audiences through social media technologies remains a novel ground. Therefore, this paper traces the growing interdisciplinary literature and describes (1) how media is playing a more predominant role in entrepreneurship, (2) how classical media entrepreneurship is opening up, and (3) how digital media entrepreneurship (DME) emerges. Subsequently, the paper envisions how DME can be seen as a strategic practice of entrepreneurs. We discuss implications for entrepreneurial strategy work regarding entrepreneurial identity development and entrepreneurial knowledge construction, with a particular emphasis on co-location. Overall, this contributes to our understanding of strategy work of beginning entrepreneurs and sheds light on possibilities for future research.