Most well-known male cosmetics brands in the United States 2023

Vaseline is the most popular brand of male cosmetics in the U.S. Owned by Unilever, the American brand of petroleum jelly based products is recognized by 86 percent of internet respondents. Next in line is another American brand Bath & Body Works which incorporates a brand awareness of 77 percent. Jergens and Softsoap claim the 3rd and 4th spot on this list, having been recognized by 72 percent of online consumers. For this study, brand awareness was surveyed employing the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

凡士林是美国最受欢迎的男性化妆品品牌。隶属于联合利华，这一美制石蜡基产品品牌，据86%的互联网受访者所认知。紧随其后的是另一美国品牌Bath & Body Works，其品牌认知度为77%。洁氏和舒肤佳分别占据了榜单的第三和第四位，分别被72%的在线消费者所识别。在本项研究中，品牌认知度是通过辅助品牌识别的概念进行调查的，调查对象被同时展示了品牌的标志和文字名称。若对覆盖所有排名品牌及更多详细信息的研究结果感兴趣，请探索GCS品牌档案。以上统计数据展示了GCS品牌分析器的结果。