Vibes Mobile Engagement Platform

Vibes Messaging and Subscriber data includes when consumers became part of a customer's mobile audience, how the brand engaged with that audience through outgoing SMS/MMS/Push messages, and how that audience engaged with the brand through incoming messages, clicks, and wallet installs.

Samples Tables Included:
- CLICKS: Shows all clicks on links generated from the platform
- MESSAGES: Shows all SMS/MMS messages coming to and from the platform
- PERSON_DATA: Shows meta data assigned to an individual
- SUBSCRIPTIONS: Shows all subscription events
- SUBSCRIPTION_STATUS: Shows all subscriptions and their current status, as of the last update
- WALLET_INSTANCE: Shows all installs of mobile wallet objects

Fields Included:
- PERSON_KEY: Vibes unique identifier
- EXTERNAL_PERSON_ID: Customer unique identifier
- PHONE_NUMBER: Consumer's phone number
- DW_CREATED_AT: When the data was loaded into our system
- DW_UPDATED_AT: When the data was updated

Example Use Case:
Most customers use their data to:
- Sync subscription status and data between the Vibes Mobile Engagement Platform (via Snowflake) and their CRM system or other vendor systems
- To run ad-hoc queries to analyze recent data (last 7 days) to understand campaign performance or troubleshoot systems

Expected Workflow:
- Vibes customers access snowflake via their Snowflake account or a reader account
- Customer's subscriber and engagement data is accessible via Snowflake Data Sharing

搜集汇总

背景与挑战

背景概述

该数据集记录消费者通过短信/推送消息与品牌的互动行为，包含点击、订阅状态及钱包安装等数据表，支持客户通过Snowflake进行CRM同步和营销活动分析。