Data Collection Protocol for "Virtual Reality Content Distribution Across Online and Location-Based Channels"

This dataset contains the official data collection instruments (qualitative interview guide and quantitative questionnaire) for the doctoral research “Virtual Reality Content Distribution Across Online and Location-Based Channels.” It defines the procedures, sampling strategy, and ethical framework for collecting both qualitative (semi-structured expert interviews) and quantitative (audience questionnaire) data. Data collection will begin in early 2026 and follow AGORA’s Data Management Plan and Ethics approval. The instruments are provided here for transparency, reproducibility, and early registration of research design.