Italy: most risky video content for brand safety 2018, by type and device

This chart depicts the share of video content considered dangerous for brand safety in Italy in the first semester of 2018, by type. As a matter of fact, ad campaigns where brands were related to risky content could have a bad influence on the brand reputation. On desktop web, violence videos (25.2 percent) were the most dangerous content. Content for adults (26.9 percent) was the most risky one for aid campaigns on the mobile web.

本图表展示了2018年第一季度意大利被视为对品牌安全构成威胁的视频内容份额，按内容类型分类。实际上，涉及品牌与风险内容相关的广告活动可能会对品牌声誉产生不良影响。在桌面网页上，暴力视频（占比25.2%）被认为是危害最大的内容。而在移动网页上针对成人内容的广告（占比26.9%）则是风险最高的类别。