eCommerce Benchmark KPIs: Personal Care in Morocco

In 2023, next to an add-to-cart rate of 14.3%, a cart abandonment rate of 84%, and a conversion rate of 2.3%, the eCommerce Benchmark KPIs for Personal Care in Morocco also consist of an AOV of US$56.8, a discount rate of 11.4%, and a return rate of 3.8%.

于2023年，摩洛哥个人护理电子商务领域的基准关键绩效指标（KPIs）包括：14.3%的加入购物车率、84%的购物车放弃率、2.3%的转化率，此外，平均订单价值（AOV）为56.8美元，折扣率为11.4%，退货率为3.8%。