Pharmaceutical promotion to consumers and providers 2001–2010.

All financial data were adjusted to 2010 dollars, utilizing the Consumer Price Index – All Urban.Sources: Direct-to-consumer advertising data provided by Kantar Media; promotion to professionals data derived from the IMS Health Integrated Promotional Services™, 2002–2010 with the exception of data regarding epromotion and conferences and meetings which was derived from the SDI Physician Meeting and Event Audit and SDI ePromotion Audit; provider promotion for 2001 derived from reference #1; sales data derived from IMS Health Use of Medicines 2010 Report; newly launched molecular entities derived from reference #10; number of products marketed and promoted derived from IMS Health Integrated Promotional Services™ and includes products with any spending targeting providers.