Exploring the Importance of Interactivity in Screen-Based Interactive Poster Design

This research explores how interactive technologies can make posters in public spaces more engaging and easier to understand. While traditional posters are static, digital screens allow posters to move and respond to people, presenting information in different ways. Through interviews with designers, the creation of interactive posters, and testing with members of the public, the project demonstrates how interactivity can enhance attention, engagement, understanding, and the overall experience. The research also identifies challenges such as technical complexity, time constraints, and budget limitations, and offers practical guidance for designers. These findings contribute to creating more effective interactive posters for public environments.