Leading factors driving brand loyalty among consumers in the U.S. 2023

As of November 2023, approximately four in five adults surveyed in the United States considered customer support, range of options, availability, and data privacy policies as important factors in keeping them loyal to a brand. Brand purpose ranked last among the presented factors, chosen by 62 percent of the respondents.

截至2023年11月，在美国接受调查的成年人中，约有五分之四的人认为客户支持、选项范围、可用性和数据隐私政策是维系其对品牌忠诚度的关键因素。在所列因素中，品牌宗旨的排名最低，仅有62%的受访者选择了这一因素。