Ways to promote and increase the level of quality at private universities in Gdańsk, Sopot and Gdynia

To exist and develop, universities must first of all have someone to educate. With considerable market competition, they must undertake intense marketing activities to reach the client, i.e. the potential student. Moreover, such activities are the main goals of non-public universities and are taken into account when building a strategy. Research shows that each of the non-public universities undertakes intensive activities aimed at promoting their university, and their detailed activities are presented in this research data.