Business Improvement Areas

A Business Improvement Area, or B.I.A., is a simple idea: business people in a designated area uniting with the help of municipal government to organize, finance and carry out physical improvements, beautification and business promotions. A by-law is passed by local Council to designate these areas. There are three (3) B.I.A.'s in Cambridge. The Downtown Cambridge B.I.A. and Preston Towne Centre B.I.A and the Hespeler Village B.I.A. To date, the B.I.A.'s, in conjunction with the City, have undertaken several streetscaping beautification projects as part of an overall plan to draw more business to the area. Promotional activities are also well established.