Customer Perception and Preference towards in-house Logistics and Outsource Logistics model in Maharashtra (India)

In this current dynamic market environment and turbulent time of COVID-19 the
role and performance of logistic services has increased manifold. The logistics
service provider has contributed to innovations and delivery in their customer’s
supply chain in recent time and hence they are important and relevant to the
marketer’s revenue and profit creation. This article emphasizes on customer
perceptions and preference towards in-house logistic and out sourcing logistics
decisions. The questions faced by the manufacturer and marketers are: Why to
outsource? How to outsource? What to outsource? Where to outsource? When to
outsource? etc. The study and analysis of the various literature and research
published earlier reveals that outsourcing in the White goods industry and FMCG is
very competitive, service oriented and inclined towards third party logistic model
(3PL). This study is based on the qualitative and quantitative research of in-house
and outsource logistics model in the state of Maharashtra (India). For this research
paper, primary data is collected via Google Doc and Likert scale is used for the
analysis.
Keywords: Customer Perception, preference, In-house logistics, Outsourcing, 3PL,
etc.

在当前充满活力的市场环境及COVID-19疫情动荡时期，物流服务的作用与绩效呈现出指数级增长。物流服务提供商在近期内对客户供应链的创新与交付做出了贡献，因此，它们对于营销者的收入与利润创造具有重要意义。本文着重探讨客户对于内部物流与外包物流决策的认知与偏好。制造商与营销者所面临的疑问包括：为何选择外包？如何进行外包？外包什么？外包至何地？何时进行外包？等等。通过对先前发布的各类文献与研究的分析与研究，我们发现，在白色家电行业及快速消费品行业中的外包竞争激烈，服务导向性强，且倾向于第三方物流模式（3PL）。本研究基于对印度马哈拉施特拉邦内部与外包物流模式的定性与定量研究。为撰写本篇研究报告，收集了初级数据，并通过Google Doc进行，同时运用李克特量表进行分析。关键词：顾客认知，偏好，内部物流，外包，3PL，等等。