Retail Audiences

**Overview**

Each retail audience is created sourcing data from a combination of online transactions, offline transactions, linked to a real person, multiple industry-leading surveys, proprietary campaign response activity and an exclusive network of online activity.<br/>All retail transactions are captured and identified electronically at the point-of-sale through point-of-sale (POS) scanner sales and promotional activity for grocery, drug, and mass merchandisers stores in the U.S. These audience segments are the result of comprehensive, continuously updated signals that are linked to verified consumers.<br/>Retail audiences are actual transactions tied back to a real and verified person. Our retail audiences cover everything from retail buying behaviors, apparel, and much more.<br/>

**Retail Audiences Include:**

- Apparel
- Beauty & Personal Care
- Children’s Products
- Crafting & Art Supplies
- Delivery Services
- Home & Garden
- Last Retail Activity
- Mail Orders
- Office Supplies
- Offline Purchases
- Online Purchases
- Retail Stores
- Shopping Styles 

**Benefits of Bridge data:**

- Engine for World’s Leading Data Providers: Our sole focus on real people helps us power the world’s leading identity graphs and data providers. 
- Permission-Based: We prioritize compliance. Our profiles on real people are updated monthly to meet all privacy regulations. 
- #1 Ranked Data Provider: For three consecutive years, Truth{set} has ranked our data among the top for consumer audience quality. 
- Reduce Ad Fraud: We eliminate wasted ad spend by targeting real people, combating the 33% of industry ad dollars wasted on ad fraud.

原始信息汇总

Retail Audiences 数据集概述

数据集基本信息

• 提供商: Bridge
• 试用情况: 免费试用
• 刷新频率: 每月
• 时间覆盖范围: 最近1个月
• 云区域可用性:
  • AWS US East (Commercial Gov - N. Virginia)
  • AWS US East (N. Virginia)
  • AWS US East (Ohio)
  • AWS US Gov East 1 (FedRAMP High Plus)
  • 其他13个区域

数据集描述

零售受众数据集通过结合在线交易、线下交易、真实个人数据、行业领先调查、专有活动响应数据和独家在线活动网络创建。所有零售交易均通过美国杂货店、药店和大宗商品商店的POS扫描仪销售和促销活动在销售点电子捕获和识别。这些受众细分是链接到已验证消费者的全面、持续更新的信号的结果。

包含的零售受众类别

• 服装
• 美容与个人护理
• 儿童产品
• 工艺与艺术用品
• 配送服务
• 家居与园艺
• 最后零售活动
• 邮购
• 办公用品
• 线下购买
• 线上购买
• 零售商店
• 购物风格

Bridge数据优势

• 世界领先数据提供商的引擎
• 基于许可的数据
• 排名第一的数据提供商
• 减少广告欺诈

业务需求

• 受众激活
• 受众细分
• 零售营销活动
• 加速广告收入
• 客户获取
• 联系人数据丰富

数据字典

名称	类型	描述
ADDRESS1	Varchar
ADDRESS2	Varchar
CITY	Varchar
FIRSTNAME	Varchar
HASHED_MD5_EMAIL	Varchar
LASTNAME	Varchar
STATE	Varchar
ZIP4	Number
ZIP5	Number

使用示例

示例查询

sql SELECT * FROM PUBLIC.CPG

相关数据集

• Automotive Audiences
• Demographic Audiences
• Finance & Insurance Audiences
• CPG Audiences

联系方式

• 销售: [e-mail]
• 支持: [e-mail]