Marketing Capabilities and Leadership in Small Businesses of Subsistence Marketplaces
收藏Mendeley Data2020-03-27 更新2026-04-09 收录
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资源简介：
A sample selected proportional to the business’ concentration in the territory, with an error of 5%. For a period of two months, the researchers visited each of the selected companies to conduct the survey and conducted an interview to increase the response rate, which was 78.5%. To control the bias of non-response, a goodness of fit test was carried out, confirming that it was adjusted to the population. Finally, 190 surveys were performed, whereupon the error rate increased to 5.9%.
创建时间：
2020-03-27
