Chinese life insurers agency channel benchmarks: headcount, recruitment, poaching, retention, experience levels - Life Insurance Data by PIFSI

We use Chinese life insurance agent registration data to compile monthly benchmarks for ALL life insurance companies in China, showing agency headcount, recruitment rates, retention rates (including by tenure level), agent experience levels, and poaching rates between companies. Analysis is at both nationwide and also province level. These measures are windows into the operational health of the companies, some obvious (e.g. size, growth rate of agency force), some less obvious (e.g. retention rate of experienced agents correlates with agent quality; retention rate of new agents should correspond with agency positioning on the quality curve). Sales capacity generally (i.e. size of the agency force, and the extent to which it is growing/shrinking) will be a lead indicator for sales revenue.

搜集汇总

背景与挑战

背景概述

该数据集基于中国寿险代理人注册信息，统计了全国及各省份寿险公司的代理人规模、招聘留存、经验分布等核心运营指标，为分析行业竞争态势和公司销售能力提供量化依据。