[SAMPLE] Datastream Group Identity Graph Data USA by (MAIDs matched to PII)

Identity, especially online, well, it’s complicated. People use multiple devices and exhibit different behaviors on each. For example, behavior like browsing on a phone and making a related purchase on a tablet creates a lot of data. Add cookies, email addresses, and device IDs to the mix, and it can be tough to consistently identify consumer interests or behavior. ID mapping ties different identifiers together to help give you clear picture of consumer interest across multiple channels and devices.