[SAMPLE] Datastream Group Identity Graph Data USA by (MAIDs matched to PII)

Identity, especially online, well, it’s complicated. People use multiple devices and exhibit different behaviors on each. For example, behavior like browsing on a phone and making a related purchase on a tablet creates a lot of data. Add cookies, email addresses, and device IDs to the mix, and it can be tough to consistently identify consumer interests or behavior. ID mapping ties different identifiers together to help give you clear picture of consumer interest across multiple channels and devices.

搜集汇总

背景与挑战

背景概述

该数据集为美国地区身份图谱样本，通过将移动广告标识符（MAIDs）与个人身份信息（PII）进行匹配，实现跨设备、跨渠道的消费者身份统一识别。它解决了多设备、多标识符导致的消费者兴趣和行为难以一致追踪的问题，帮助用户获得更清晰的消费者洞察。