SOUTH AFRICA (2010): MAP Study Evaluating the Availability of Lovers Plus and Trust Condoms in Johannesburg, Durban and Cape Town. ROUND IV.

The purpose of the fourth round 2010 Measuring Access and Performance (MAP) survey in South Africa is to provide evidence for social marketing decision making in the areas of product and service delivery systems. Specifically, the MAP study identifies areas of poor coverage and estimates access in high risk areas. This information can be vital for the sales and marketing teams in prioritizing their efforts. The main objective for this study was to assess the geographical coverage and quality of coverage of Lovers Plus, Trust and the public sector Choice condoms in High Transmission Areas (HTAs) and 19 non-HTAs in the three main cities of South Africa. In addition, the study also estimated levels of penetration (by outlet type) and the availability of other condom brands.