Merkury for Identity Linkage

<br/>Merkury unifies customer and prospect PII data, site, app and media signals to a single, first-person ID. We enable addressable, personalized experiences across all channels and deliver enterprise identity for modern, data-driven marketing organizations.<br/>Merkury's identity capabilities include:

- Input and output data sharing via Snowflake
- Resolution and hygiene of names, addresses, phone numbers, and email addresses to a single, persistent Merkury person ID
- Identifies anonymous website and app visits and resolve to Merkury person ID in real-time, with Merkury Tag, to create one ID across offline records and digital engagements and identify customers and prospects at a person level
- Performs real-time offline ID resolution, custom rules, and digital identity, and provides IDs and data back into source data management systems that feed mar-tech platforms like CDPs, ESPs
- Enables personalization at a total customer experience at person level, while also helping build and grow a "private", transparent, 1st-party identity universe
- The Identity Linkage service offering provides PII-based (name, address, and email) resolution and linkage to a Merkury Person ID.

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The Merkury Identity Linkage App described in Snowflake’s “50 Essential Apps” is now the dentsu.Composable Match App, coming soon to the public marketplace.

To learn more please contact sales at [e-mail].