Replication Data for: Gender and Policy Persuasion

Are policy arguments more or less persuasive when they are made by female politicians? Using a diverse sample of American respondents, we conduct a survey experiment which randomly varies the gender associated with two co-partisan candidates across four policy debates. We find strong effects contingent on respondent partisanship and gender, most notably on the issue of access to birth control. On this issue, regardless of the candidate's stance, Democratic respondents, particularly Democratic men, are much more likely to agree with the female candidate. Conversely, Republican respondents, particularly Republican women, are much more likely to agree with the male candidate. We discuss the implications of our findings for the meaning of gender as a heuristic in a highly partisan environment.当政策论点由女性政治家提出时，其说服力会更强还是更弱？本研究依托多样化的美国受访者样本，开展一项调查实验：在四场政策辩论中，随机调整两位同党派候选人所关联的性别。研究发现，该效应显著受受访者党派立场与自身性别的调节，在避孕服务可及性议题上表现尤为突出。在该议题上，无论候选人持何种立场，民主党受访者（尤其是民主党男性受访者）均更倾向于认同女性候选人的观点；与之相反，共和党受访者（尤其是共和党女性受访者）则更倾向于认同男性候选人的观点。本研究还探讨了上述发现对于理解在高度党派化环境中，性别作为认知启发式线索的意义所具有的启示。