Program Viewership by Audience Segments

Stirista is a leading provider in Consumer data, including demographics, automotive, financial, buying intent, and CTV Viewership. Stirista Viewership data can be used to gain a deeper understanding of the Programming that various Consumer Segments are watching. This data can provide insight into how and where to reach consumers to improve prospecting efforts and retain existing customers.

Viewership attributes include:<br/>• Title<br/>• Segment Name<br/>• Segment Group Pct<br/>• Index Pct

Key Features:<br/>Viewership attributes provide a directional guide to building the best audience for true omni-channel campaigns. What makes Stirista’s data unique is our assets are fueled by our in-house Email Sending Platform (ESP) and Demand Side Platform (DSP). No competing data organization has the level of feedback on all data points that we do, nor the ability to update the data as quickly.