Coronavirus impact on advertising spend in the UK in 2020, by quarter

Having started the year with a 4.6 percent increase in ad spend in Q1, the outlook for the rest of 2020 is not looking good for the advertising industry in the United Kingdom (UK). The coronavirus pandemic has hit the industry hard, and it will take time to recover. Forecasts from WARC and the AA predict a 39.1 percent fall in advertising expenditure in Q2, and a total decrease of 16.7 percent for the year as a whole.For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.

伊始之年，英国广告行业在第一季度实现了广告支出的4.6%的增长，然而展望2020年余下的时段，前景似乎并不乐观。新冠疫情对广告行业造成了重创，恢复过程预计将漫长。根据WARC和AA的预测，第二季度的广告支出预计将下降39.1%，全年广告支出总降幅预计将达到16.7%。如需进一步了解关于新冠疫情（COVID-19）的详细信息，请访问我们的专门数据与事实页面。