Data for: Social Impact Dan Budaya Impact Yang Mempengaruhi Terhadap Destination Image Dan Satisfaction Wisatawan Bahari

The aim of this study was to examine the impact the destination image of Bali, one of the main tourism
centers in Indonesia had on establishing destination loyalty. The sampling group of the study consists
of tourists who visited between the months of June and August in 2018. A survey containing scales
pertaining to destination image and satisfaction was used as a data collection tool for the application
and the collected data were analyzed by benefiting from statistical techniques such as factor analysis,
reliability analysis, arithmetical average, standard deviation, Pearson correlation analysis and
regression analysis. The study concluded that there was a positive and strong affiliation between the
destination image which was reported as positive in general by the participants and destination
loyalty and that cognitive image had a greater impact on establishing destination loyalty than
affective image.