Replication Data for: Penetration strategies of Turkish corporations in Kosovo’s market

Rapid developments and increasing competition in recent years have prevented companies from producing and selling only in domestic markets, but also causing their foreign resources and investments to be directed to foreign markets. In this case, once businesses decide to join a particular market, they have to decide which is the best way to penetrate there. Turkish multinational corporations, which have been spreading all over the world with their investments, have conquered world markets with their exports, initiatives and acquisitions, they have entered in foreign markets in various forms and have a significant share in world trade volume with their successful investments. From this point of view, this study examines the strategies by which Turkish multinationals enter foreign markets especially in Kosovo and the impact that those companies have had in the development of the Kosovo economy and the strategies by which Turkish multinationals enter foreign markets.近年来，全球范围内的快速发展与竞争日趋激烈，不仅使得企业无法仅局限于本土市场开展生产与销售业务，更推动其将海外资源与投资转向国际市场。在此背景下，企业一旦决意进入某一特定海外市场，就必须遴选最优的市场渗透路径。 以通过投资布局遍及全球的土耳其跨国企业（Turkish multinational corporations）为例，它们凭借出口业务、创新举措与并购行为成功开拓全球市场，以多元形式进入海外市场，并通过卓有成效的投资在全球贸易总额中占据重要份额。 基于上述研究视角，本研究旨在探讨土耳其跨国企业进入海外市场的策略（尤其聚焦科索沃（Kosovo）市场），分析这类企业对科索沃经济发展产生的影响，以及土耳其跨国企业进入海外市场的相关策略。