eCommerce Benchmark KPIs: Personal Care in Thailand

In 2023, next to an add-to-cart rate of 13.7%, a cart abandonment rate of 83.5%, and a conversion rate of 2.3%, the eCommerce Benchmark KPIs for Personal Care in Thailand also consist of an AOV of US$61.4, a discount rate of 13.4%, and a return rate of 3.9%.

于2023年，泰国个人护理电子商务基准关键绩效指标（KPI）中，除13.7%的加入购物车率、83.5%的购物车放弃率和2.3%的转化率外，还包括平均订单价值（AOV）为61.4美元，折扣率为13.4%，以及退货率为3.9%。