Audience Activation for Meta and TikTok

**Reformat, enrich, and send your custom audiences for activation on leading social media platforms with Deep Sync’s Audience Activation for Meta and TikTok service.** With social activation, your most valuable data assets can be utilized to drive performance, build awareness, and improve customer experiences.

Our direct integration process adds value through the addition of online and offline identifiers securely within Snowflake, which results in improved match rates with the social platforms. Once activation is complete, you can log into your social Ad Accounts and begin advertising to these high-quality custom audiences.

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## Expected Workflow:

- Create a view
- Input the required audience data (one record per row and personal information present in each row)
- Create a secure share with Deep Sync’s account, enabling the replication of data
- If needed, provision Deep Sync access to the desired social Ad Account(s)
- Share relevant Ad Account IDs with Deep Sync
- Deep Sync will append additional personal information, MAIDs, and/or hashed emails to the data and upload to Meta and/or TikTok
- Deep Sync will share back a table on Snowflake outlining the following insights: the number of records sent, the number of records matched and enhanced by Deep Sync, a count of MAIDs added, and a count of hashed emails added

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## Why Deep Sync?

Deep Sync is the industry leader in deterministic identity. Leveraging our 35-year foundation of compiling direct mail grade datasets, Deep Sync develops data-first technologies that power marketing, measurement, AI, and business intelligence for agencies and brands with our fully deterministic identity graph, privacy-first audiences, comprehensive data solutions, and integrations with leading platforms and cloud providers.

At the core of Deep Sync’s identity graph is our proprietary identity spine, a highly accurate, deterministic offline identity asset of more than 260 million direct mail-grade records that recognizes consumers and households across the United States. Our identity spine enables us to connect a variety of data assets into actionable audiences through the use of offline personal information with observed linkages to digital identifiers.

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## Additional Considerations - What Comes Next?

Consider exploring Deep Sync’s Offline Conversion listings to qualify the impact of your Meta and/or TikTok campaigns. We welcome you to contact our team at [e-mail] for additional assistance.