Korean beauty popularity in Malaysia 2018-2023

According to a survey conducted in 2023 among consumers who experienced South Korean cultural content in Malaysia, 66.6 percent of respondents stated that Korean beauty was popular in their country, indicating a further increase in popularity compared to the previous years. The popularity of K-beauty had risen again among Malaysians after the temporary drop in 2021.

根据2023年在马来西亚体验过韩国文化内容的消费者所进行的调查，66.6%的受访者表示韩国美容在他们的国家颇受欢迎，相较于往年，其知名度有所提升。在2021年的短暂下滑之后，韩国美容在马来西亚的流行度再次攀升。