Opinion on online retail among companies in Italy 2019

In 2018, 65.9 percent of Italian retailers and brand companies surveyed by MailUp had the opinion that traditional retail and e-commerce should not compete but rather integrate. Already in 2017, a multi-channel integration was an essential innovation among the leading retailers, as 57 percent of them intended to adopt it in their stores. Relevant innovations While most retailers rolled out multi-channel digital innovations by creating an own website (44 percent) or a marketplace (11 percent), only eight percent sold products through a mobile app. However, if online selling by traditional retailers seemed somewhat limited, communications with customers were more likely to be innovated. In 2019, 75.6 percent of companies in the consumer goods sector were implementing strategies of omnichannel communications. How much will companies invest? In general, the future innovations in the consumer goods sector depend on the allocated budgets. According to a poll from 2019, about 80 percent of Italian consumer goods companies planned to invest less than 500 thousand euros to roll out digital innovations.in 2019, 24.4 percent of respondents thought that traditional retail could compete with e-commerce, while 9.8 percent was convinced of the opposite.

2018年，根据MailUp的调查，65.9%的意大利零售商及品牌公司认为，传统零售与电子商务不应相互竞争，而应实现整合。早在2017年，多渠道整合已成为领先零售商的重要创新，其中57%的零售商计划在其门店中采用该方案。相关创新方面，尽管大多数零售商通过创建自有网站（44%）或市场平台（11%）推出了多渠道数字化创新，但只有8%的企业通过移动应用销售产品。然而，尽管传统零售商在线销售似乎有些局限，但与客户的沟通方式却更有可能实现创新。2019年，消费者用品行业的75.6%的企业正在实施全渠道沟通策略。企业将投入多少？通常，消费者用品行业的未来创新取决于分配的预算。根据2019年的一项调查，大约80%的意大利消费者用品公司计划投资低于五十万欧元以推广数字化创新。在2019年，24.4%的受访者认为传统零售可以与电子商务竞争，而9.8%的受访者则坚信相反的观点。