FUNDAMENTALS OF MERCHANDISING IN THE CONTEXT OF EVALUATING THE EFFECTIVENESS OF A SYSTEM OF ECONOMIC MECHANISMS AND INDICATORS
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This article analyzes the economic mechanisms and key performance indicators used to evaluate the effectiveness of merchandising in retail enterprises. It highlights the impact of product placement, assortment management, and the utilization of retail space on sales results. The study employs methods of systematic analysis, comparison, and economic calculation.
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Zenodo创建时间：
2026-10-27
