Case Studies of Digital Valorization of Intangible Cultural Heritage - TRAMA project

The document presents a selection of digital initiatives aimed at enhancing intangible cultural heritage and identifies emerging professional profiles linked to these processes. It constitutes the deliverable D1.1 of the research project "TRAMA. Trasformazioni culturali. Patrimonio intangibile e nuove professionalità digital-driven" (TRAMA. Cultural Transformations. Intangible Heritage and New Digital-Driven Professionalities).

Projects were selected based on criteria such as relevance to UNESCO domains, contribution to the (re)activation of heritage, use of digital technologies, recognition as best practices, and incorporation of creative or design skills. Sources include industrial reports, design awards, scientific literature, EU-funded project databases, and sector events.

An analytical-descriptive framework was developed to systematically catalogue the cases, inspired by the CHARTER project’s cultural heritage ecosystem model and the Faro Convention. The framework is structured into six main sections:

Project bio. Basic project information (title, year, description).

Digital strategy. Project goals, target audiences, the role of digital technologies, and creative approaches to reactivating intangible cultural heritage.

Organizations, job roles and skills. Project partners and third parties involved, professional roles and skills.

ICH Recognition. Identification of the heritage, its Intangible cultural heritage domain, characteristics, territorial scale, heritage livingness status, and (eventual) official registrations.

ICH Preservation and conservation. Resources, technologies, and processes used for digital capture, organization, and structuring of the heritage-related data.

ICH Access, use, and enhancement. Ways of accessing, using, and reactivating heritage, including audience engagement and dissemination technologies.